From alpine muster, to becoming just as at home in urban city living – this is the story of a kiwi classic evolving to lead a new era of “outdoors everyday”.

From tailing and tramping to urban traversing – staying honest and true to its roots, a grounded makeover breathed new life into the Swanndri experience.

Interactive environments stimulate the senses with tactile materials and sound signatures.

An experience framework that captures and preserves Swanndri’s under-pinning fibre story, celebrating their manufacturing process and their place in New Zealand’s great way of life.

Taking you there in New Zealand style.

What we did

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