Kiwibank set about disrupting the banking sector, believing that New Zealand and New Zealanders deserve better. That upstart attitude was captured and brought to Kiwis at every connection.

Kiwibank has grown into one of New Zealand’s most trusted and loved brands. Owned by and made for New Zealanders.

A complete brand personality was designed that delivers real Kiwi character, able to adapt to different demands.

Breaking out of the expected by un-banking the bank.

A new kind of banking experience from scratch.

What we did

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