Air New Zealand

Air New Zealand brings New Zealand to the world. They do more than carry people from A to B, they embody the Kiwi spirit of innovation, ambition and thinking outside the box.

They wanted to break through the complexity of traditional airline travel and give travellers a truly liberating experience. That meant refreshing their brand internally and externally across every touchpoint.

In 2014 a ‘one brand’ strategy was developed to bring design cohesion and strategic discipline to Air New Zealand and its agency partners.

Tools and frameworks used to redesign what defines a ‘Liberating’ Air New Zealand experience.

Connecting consistently with originality.

Design for fine wine as judged and shared by Air New Zealand.

The Tohu Reo, a symbol of recognition, celebration and championing the prosperity of Te Reo Māori into the future.

What we did

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