The day I ran away to the circus

Recently I had the great pleasure of being invited to compete in the 'Battle of the Big Thinkers' at CIRCUS - The Festival of Commercial Creativity in Sydney.

Now, a long time ago I said to a mate  "If I wanted applause I would have joined the Circus".  A statement that now seems somewhat prophetic as that's exactly what I received after winning my bout.

The rules of the fight required us to come out with a knock-out 15 minute BIG NEW IDEA presentation which was then voted on by the audience of advertising and creative sector professionals to determine a winner.

Fresh out of the ring it was suggested I share my speaking notes:

Beware of THE BIG NEW IDEA.

Read Sven's full article as featured in the Marketing Magazine

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