If you can imagine it, print it

Positioning this store required creating a retail journey that allows people to discover and learn the new limits of what’s possible in printing. This exciting opportunity has the potential to democratise a previously unobtainable new technology, revive print sales in a declining market and pave the way for future 3D Experience Centres across the country. Designed with a warm palette, 3D pixel elements, large-scale wall graphic and sophisticated materiality, the in-store design reflects that with Officeworks: if you can imagine it, you can print it.

Designworks has taken out Gold in the category of Service - Retail Experience at the Melbourne Design Awards 2015.
Designworks and The Great Indoors worked together with Officeworks to create a retail journey that allows people to discover and learn the new
limits of what’s possible in printing. 

Officeworks are reimagining the future of Australian retail printing as the first national retailer to make 3D printing within reach for their customers. This exciting opportunity has the potential to democratise a previously unobtainable new technology and revive print sales in a declining market. Launched at its Russell Street store in Melbourne, the success of this pilot project will have widespread industry impact and pave the way for future 3D Experience Centres across the country.

Designed with a warm palette, 3D pixel elements, large-scale wall graphic and sophisticated materiality the in-store design reflects Officeworks’ unique retail personality while giving the new store experience it’s own original character. The highly knowledgeable staff educates and facilitates the opportunity to experience the products that include ‘Mini Me’ 3D printing photo booth, 3D models, 3D printer hardware, consumables and 3D scanning. 

The response of the opening of Officeworks’ 3D Experience Centre has been overwhelmingly positive; people have approached the technology with open minds and experienced what 3D printing can offer by scanning and printing hundreds of 3D Mini Me’s. With Officeworks: if you can imagine it, you can print it.

Client
Officeworks
Project
Officeworks 3D experience store wins gold
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