Realising Potential

A hero film for the new NZMP brand that would showcase the products in new and exciting ways that had never been seen before in this industry.

The idea was ‘realising potential’ – showcasing the potential inherent in the products. We used the pure product as a metaphor for partnership, collaboration and energy. We used the phantom camera, shooting at 2000 frames per second to be able to truly capture the beauty of the raw ingredients in an almost poetic composition of their energy, movement and potential. 

Client
NZMP
Project
Motion
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