Nature Baby, the New Zealand grown, family-owned sustainable clothing label for babies, needed a more compelling way of telling their story for their winter range.
We designed a 28-page newspaper with the theme ‘little winter wonders’, treating the paper like the brand’s approach to clothing: building everything off the backdrop of the essential basics and adding flavor, character and themes.
Designed to cater to broad mix of clientele, the design draws inspiration from a diverse range of sources such as New Zealand artists, modernism and nature – resulting in a pared back and timeless aesthetic.
The catalogue focuses on telling authentic stories through full-bleed imagery and highlights the products’ origins, why they are made this way and of course, why they’re good for babies! Spreads such as ‘what will my baby need’ and ‘things we want to share’ add a sense of community spirit and sharing.
The design language reflects a sense of whimsy and fun, the whole-hearted colourful and spirited nature that the brand is all about.
Available online and in-store only the idea was to reduce print and increase loyalty by driving people online.
- Nature baby
- Home grown