Merchandise to kick off the adventure
Air New Zealand
A lighter, breezier (Air) New Zealand identity was designed for the quick trip. designworks created a solution which celebrates New Zealand and injects personality across key touch points.
The idea â€œAdventurous by Designâ€, a cue to the spirit in all Kiwis, drives our merchandising solutions. We chose materials that reflected the ingenious traveller and that are contemporary, simple, urban and durable. These were used to design considered items with fresh detailing that became covetable as travel items in their own right.
Distinctly (Air) New Zealand playing cards (part of the merchandising concept) were detailed with koru motifs of the suit symbols, accompanied by native birds on the face of the cards â€“ ideally inspiring customers to buy them as keepsakes of their New Zealand experience.