The future of New Zealand sustainability
Director June McCabe’s desire to contribute to the future of sustainability in New Zealand business grew from her involvement with ‘Let’s Settle This’, a blueprint to sustainable Maori business – a joint project between Westpac and The Sustainable Business Development Board. June’s Maori lineage and experience with ‘Let’s Settle This’ led us to explore a Maori perspective. Two korus form an infinity symbol, putting a contemporary twist on traditional Maori beliefs in the practice of sustainability. All printing was done with vegetable inks, stationery is printed on recycled paper and the logo appears on both sides – so as to maximise usage.
Deliverables: Identity design