Australasia’s stand out packaging partner
When Colorpak purchased Carter Holt Harvey packaging in 2010 and their workforce swelled there was a need to cement and further develop Colorpaks’ position as a market leader in packaging in Australia.
Colorpak has a history of being a progressive business, built on manufacturing excellence, innovation and commitment to customer service. Designworks job was to create a brand strategy, brand engagement plan and design expression that pulled all of this together for the existing and new team members.
From insights gained through interviews with key stakeholders, workshops and research, Designworks developed a strategy that positioned Colorpak as the leaders by reputation in their field – Thinking ahead of the pack was the core idea that drove our visual execution. Bold and confident graphic shapes and colour palette helps the brand stand out. We also developed more of a family relationship between Colorpak and it’s specialised services: Brandpack, Foilmasters and Pharmakit, to drive consistency of service, innovation and knowledge sharing and experience.
The brand was rolled out across all offices and sites in both Australia and New Zealand.